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Shelley Berc and Alejandro Fogel's Creativity Workshop
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  • Creativity Articles
    • List of Articles
    • 100 Best Worldwide Vacations to Enrich your Life
      by Pam Grant
      National Geographic
    • Can You Get More Creative?
      by A. J. Jacobs
      Real Simple Magazine
    • Travel and Creativity
      by AllPsychologyCareers.com
    • Tap Into Your Inner Artist in a Creativity Workshop
      Natural Awakenings Magazine
    • Creativity in Everyday Life
      by Shelley Berc
    • Theatre of the Mind
      by Shelley Berc
    • Time to Nourish our Creativity
      by Shelley Berc
      Boomer Girl Magazine
    • The Gift of the Amateur
      by Shelley Berc
      Prologue Magazine
    • Book of Moments
      by Shelley Berc
      The Paumanuk Review
    • Take Another Look
      by Alejandro Fogel
      Sketchbook Magazine
    • How to Cultivate Eureka Moments
      by Michiko Kakutani
    • Seeing Through the Blur
      by Alejandro Fogel
      Sketchbook Magazine
    • The Creativity Workshop
      by Francesca Salidu
      Babel, Italian Magazine
    • Tapping Creativity
      by Gary Kuhlmann
      In Class, University of Iowa Alumni Magazine
    • Postcard from Paris
      by Deborah Murphy
      The National Post, Canadian newspaper
    • La creatività? Si impara a scuola con il relax e senza tecnologia
      by Robert Calabro
      La Repubblica, Italian newspaper
    • Doodling For Dollars
      by Rachel Emma Silverman

Creativity Articles

100 Best Worldwide Vacations to Enrich Your Life

by Pam Grant
National Geographic




Critical judgement--the part of our brain that says, “Yes! No! It's not good enough!” should stay at home, locked in a closet.

--Shelley Berc, playwright, novelist, and cofounder of Creativity Workshop

You may not come home from this eight-day workshop with a suitcase of paintings or a briefcase full of poems. But you will come back with a heart full of artistic passion, completely convinced that creativity and imagination--yours and everyone else's--is the answer to just about any question the world could pose. Plus, you'll have the tools to enable you to fill a whole cargo hold's worth of luggage with paintings, poems, drawings, and essays.

Playwright Shelley Berc and her husband, Alejandro Fogel, a painter and multi-media artist, launched The Creativity Workshop in 1993 to help people interested in the creative process to get “out of their own way.” They became convinced after many years in a university setting, that creativity often gets squelched by one's own judgements and by a culture that has turned it into a commodity.

“Creativity, like so much else in our world, has been co-opted into consumerism, and its worth calculated by how much money it generates,” Berc says. “We live in a culture that doesn't encourage adults to be creative unless it looks like they are going to make money at it. But without imagination, we would not have any great scientists, thinkers, or artists.”

The aim of their workshops is not to find the next da Viinci or an up-and-coming Proust. Rather, they hope to deepen the sensibilities of the lucky individuals who enroll in them. Instead of focusing on any one art form, participants in The Creativity Workshop do it all--they write, they draw, they tell stories, and most importantly, they learn to play, play, play.

“If creativity is any one thing, it is play,” Berc says. “For a child, life is just one big erector set to b snapped together and pulled apart in a thousand different ways. But as adults, we often lose that flexibility and put away our toys as we acquire jobs, kids, and mortgages.”

Berc and Fogel believe creativity is encoded into every human's DNA and that, even though adults become less flexible as they age, that sense of wonder and reckless imagination can be regained. In fact, by focusing on imagination rather than on creating a product per se, creativity becomes a way to view and appreciate life.

The pair know what they are talking about. Berc, a professor at the University of Iowa Writing Programs from 1985-2000, has written novels and plays that have been performed by such celebrities as Stanley Tucci, Patrick Stewart, and Tony Shalhoub. Fogel, whose award-winning work can be seen in museums and public and private collections across the globe, is not only a painter but also an expert in cultural myths and legends.

In their workshops, held annually in Crete, Paris, Barcelona, Florence, Dublin, Prague, and New York City, they lead exercises in free-form writing and drawing, associative thinking, mapmaking, sense perception, and other techniques that help people access and develop their innate creative nature. During the eight days of the program, (which is taught in English), you will spend five of them (three and a half hours per day) in class with Berc and Fogel. The rest of your time is free to explore and be inspired by the fabulous locations they have chosen for their workshop venues.




Upcoming Workshops
2012
  • New York June 8 - 11
  • Crete June 26 - July 3
  • Barcelona July 5 - 12
  • Provence July 15 - 22
  • Florence July 24 - 31
  • New York August 17 - 20
  • New York October 19 - 22
  • Dubai December 5 - 10
  • 2013
  • Singapore February 13 - 18
  • Prague March 24 - 30

On-Site Training
Personal Mentoring
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A perfect blend of relaxation and stimulation. The assignments fostered discovery and creativity, yet left us plenty of time to enjoy the wonders of Crete. I came away from the workshop with an array of techniques that I can call upon to encourage my creativity.”

Patricia Lancaster, Ph.D. Dean Emerita of the Hamilton Holt School and Professor Emerita of French, Rollins College, FL


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